Collegiate sports fans of the Penn State Nittany Lions State BuckeyesMichigan Wolverines, Michigan State Spartans, or any of the other schools inthe Big Ten Conference long to see their teams in league championship games this year. If those fans drive a certain brand of German auto, seeingtheir team compete for a title just might be a little easier.automaker BMW established a partnership with the newlyexpanded Big Ten to become "the official luxury automobileof the oldest Division I college athletic conference in the country.While such corporate partnerships are nothing newthe Big Ten has 15 other such activepartnerships this one comes with something different: preferential parking for BMW owners atseveral Big Ten eventsincluding the football championship game and men's basketball tournament,according to the automaker.It won't apply to individual gamesand exactly what the preferred parking means isn't yet clear, beyond a designated area to be established near the sporting event.With the championship games, we have the ability to do whatever we want atthat stadium in Indianapolis, so the first championship game will be ahuge thing for usa regional sales and marketing managerBMW of North Americathe company also plans to raffle off a trip among those who purchase BMWs this fall to the winner's choice of bowl games involving Big Ten teams.It also plans other promotions to more deeply tie the knot between league and BMW, with promotional events at individual Big Ten schoolsThe inaugural Big Ten football championship game is Dec3 at Lucas OilStadium in Indianapoliswhen the champion of the Legends Division will meetthe champion of the Leaders Division, with the winner earning the Big Ten championship and a chance to play in either the Rose Bowl game or Bowl Championship Series national title game.Ford Motor CoChrysler Honda MotorsToyota Motors CorpMazda MotorMitsubishi havemanufacturing or large research facilities in states with Big Ten teams. BMW'ssole manufacturing facility in the United States is located in Spartanburgnot to be confused with the Spartans of Michigan State.Scott Bailey, general manager of Big Ten Sports Properties, declined to disclose the terms of the agreement with BMW
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