Mercedes Benz India will establish a performance driving academy in partnershipas it announces its presence at the Indian Formual 1 races to be held from October 28-30.Mercedes Benz has announced a three-pronged strategy in India for its participation in Indian motor sports. Among the major attractions will be the presence of Michael Schumacher and Nico Rosberg during the Indian leg of the Formula One. automobile partner, Mercedes cars will be used as safety and monitor cars for all events at the track. Promotional events to popularise motorsports in India through a series of road shows and dealership activation is part of the premium car maker's strategy. A statement released here quoted Mercedes Benz managing directorHonegg, as"Mercedes-Benz is a performance brand and our long association with motorsports is a testimony to this fact. It has been our endeavour to enable more people to experience the performance and dynamism of our cars." He added, "My earlier experience in China and Southeast Asia shows that once sports like Formula One features in, consumer interest also increases significantly." managing directorWith Mercedes-Benz,will play a pivotal role in popularising motorsport will act as a new platform to create a talent pool of next gen motorsports champions of India". sales and marketing, Mercedes BenzUnique engagements likewith Speed' and `Pit Stops' at our dealerships will create further excitement around Mercedes-Benz Motorsport among our young customers and enthusiasts of the brand Mercedes-Benz." Mercedes-Benz customers will have exclusive and special access to use the cars on the race track, the auto
having lined up a series of events at the race track. The Pit Stops created at all its dealerships will sell tickets for the Indian Grand Prix and merchandise for enthusiasts and collectors. The Mercedes-Benz Speed Date is another activity planned around the third week of October in Mumbai with over 100 Mercedes-Benz and cars taking part.
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