9.19.2011

Do You Deliver On Your Brand Promise

To the degree your brand meets the expectation of your customers, will define the true value by which your brand is measuredI absolutely love these fast food imagesThere are more if you have the time to visitThey are perfect for illustrating the false promises brands can make to their audiencecustomers Now I am not picking on these fast food brands, I want to know how anyone continues to believe they will receive the product as promised, when the reality is so starkly different. Especially when people are in the store consuming the sorry reality right in front of a large poster beautifully illustrating the fantasy.

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