8.15.2011

Ultimate Driving App

BMW Group Financial Services is ready to connect drivers through their love of, well, driving.
The "Ultimate Drive App", available for iOS and Android devices, relies on users to provide the best roads to drive in over 50 countries. Users will be able to search the area they're in for the best roads, and of course will be able to upload their own places as well.
In addition, app users will be able to rank, comment on and share roadsother BMW Financial Services says future versions of the app will allow customers to gain points and achieve rankings."As a company, we pride ourselves on our ongoing uses of technology to build stronger relationships with our customersEd Robinson, Presidentfor BMW Group Financial Services. "Not only does 'The Ultimate Drive' app allow us to broaden our awareness as an organization to a vast audience, but more so, it provides us the ability to nurture a two-way dialogue with our customers in an engaging way."
The technology powering the Ultimate Drive App was developed by San Francisco-based software and technology firm, SocialNav, Inc.
The app is available for free from Apple's
Store and the Android Marketplace.

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