This sales decrease of -18.3% was more moderate than in most of the previous months and gives BMW the possibility to position themselves better in the second half of this year.
Now many of you might wonder how were the BMW sales compared to the some of its main competitors, Audi and Mercedes-Benz.
BMW brand were down 18.1% on the previous year (110,707) at 90,643 units. For the year to the end of May, deliveries to customers decreased 20.9% to 408,370 vehicles (prev.yr.: 515,989). The new BMW Z4 is off to an excellent start – it has already been delivered to 2,365 customers since its launch on 9 May. The BMW 7 Series also remained on its growth track: 3,370 (prev.yr.: 3,321 / +1.5%) vehicles were sold worldwide in May. In its important domestic market, Germany, the brand’s flagship was the clear market leader in the luxury sedan segment with 801 new registrations in May. The BMW X6 also made further gains in the month under review, with 3,625 units (prev.yr.: 1,734 / +109.1%) delivered.MINI brand were 19.1% lower in May than for the same month last year (22,685) at 18,348 units; for the year to the end of May, 79,260 MINI (prev.yr.: 102,364 / -22.6%) vehicles were delivered to customers. In Germany, MINI increased its sales volume by 11.8% (3,569 / prev.yr.: 3,193) in the month under review. The brand made gains in countries such as China (350 / +48.9%), New Zealand (26 / +30,9%), Malaysia (20 / +33,3%) and Switzerland (447 / +0.2%). 25,000 MINI fans from around the world celebrated the brand’s 50th birthday at the MINI United Festival at the Silverstone racetrack in the U.K. from 22-24 May 2009. Two new jubilee models, which will join the model range in September, were also part of the Silverstone line-up. There is a choice of two petrol engines or a diesel engine for both the MINI 50 Mayfair and the MINI 50 Camden which will be launched in September 2009. Production of the MINI 50 Mayfair and the MINI 50 Camden will begin exactly 50 years after the classic Mini was officially released, and will be limited to one year. Mercedes-Benz sold 25,600 vehicles in May (May 2008: 23,100) and increased sales by 11 percent. In addition to the boost from the new E-Class, the A- and B-Class also contributed to the growth in sales. Around 5,300 customers bought an A-Class vehicle in Germany in May (May 2008: 3,400), representing an increase of 54 percent. Deliveries of B-Class vehicles rose by 27 percent to 3,900 units (May 2008: 3,000). Sales in the A- and B-Class segment totaled 18,900 units worldwide, remaining largely unchanged from the same month last year (May 2008: 19,000). The smart fortwo posted a sales increase of 26 percent in Germany with 3,200 units sold in May (May 2008: 2,600). Since the beginning of the year, customers have bought 50,100 units of the innovative two-seater worldwide (January-May 2008: 55,500, minus 10 percent). The smart fortwo is now in the third year of its lifecycle. Mercedes-Benz in May was able to gain market shares in key Western European marketsThe new E-Class has met with an outstanding customer responseExecutive Vice President Sales and Marketing Mercedes-Benz CarsWe expect sales to receive a further boost in the coming months from the introduction of the new E-Class to other important markets such as China and the U.S., as well as from the launch of the new E-Class coupe and the face lifted S-Class.” As was the case in April, the first month after the vehicle’s launch, the new E-Class was once again the market leader in Germany in May. “The new S 400
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