With the expansion from the Prius family, a brand new evolution of vehicles will further increase the acceptance of hybrids with Prius’ same core values of high fuel economy, low emissions, proven technology and environmental stewardship.
“This is no ordinary family. It’s a modern family with a Prius for everybody,” said Bob Carter, Toyota Division group vice president and general manager. “The Prius v is definitely an all-new dedicated hybrid vehicle, and all future Prius family members will be too. They will all share common Prius attributes but will be unique, having a special attract different buyers.”
The Prius midsize liftback has accounted for a lot more than 955,000 sales within the U.S. because it was introduced in 2000. The third-generation Prius, which reached dealerships in June 2009, continues the hybrid’s heritage of exceptional gas mileage and low emissions, while becoming the third-best selling Toyota passenger car within the U.S.
The Prius has also been a technological flagship vehicle, offering additional features to the Toyota brand like Touch Tracer Display, Solar Powered ventilation, Smart Key System with Push Button Start, Lane Keep Assist, an Advanced Parking Guidance System and LED headlamps.
Prius v: “Versatility” for Young, Active Families
The new Prius v, with “v” expressing the vehicle’s versatility, will meet the needs of growing families with active lifestyles while providing the same attributes traditionally found in the Prius DNA. It will share the present generation Prius’ platform and Hybrid Synergy Drive technology. Featuring a concise exterior yet spacious interior, the Prius v will feature over 50-percent more interior cargo space than the current Prius.
With a balance between outstanding spaciousness, refined style, and smooth aerodynamics, Prius v has a low 0.29 coefficient of drag, which doesn’t inhibit the vehicle’s convenient packaging. It is really a new vehicle designed from the ground-up, having a shape that evolved from Prius rather than being an elongated version.
The outside styling is sleek, rounded and bold, by having an extended roofline which allows the automobile to support the triangular silhouette symbolic of Prius. The trapezoidal-shaped front features sharp-edged headlamps, wind-slipping aero corners for improved aerodynamics as well as an enlarged under grille, which all help produce a unique design evolving from the current Prius. Prius v’s rear styling is highlighted by a refined backdoor panel, intricate combination taillights along with a engineered roof spoiler that improves air flow.
Inside, the Prius v emphasizes overall proportion with spaciousness and flexibility for active families. Comfortable interior space and good visibility has been assisted by a high seating position, ample head room, and an impressive 38-inch couple distance, providing generous rear legroom. A low, wide-opening rear hatch reveals 34.3 cubic feet of cargo space behind the trunk seats, which makes it the most spacious dedicated hybrid vehicle on the market and better than some compact SUVs.
Comfortable seating for five is created specifically for lovers. Sliding second row seats permit easier ingress and egress and rear-storage flexibility, with a 45-degree recline for greater comfort. The 60/40 split, folding rear seats present four different seat arrangements that provide excellent usability for passengers and luggage, while a fold-flat front-passenger seat enables extremely long cargo.
Also available, along with a Toyota-first, is a resin Panoramic View moonroof with power retractable shades providing you with a wide open atmosphere within the cabin with a 40-percent decrease in weight when compared with conventional glass roofs of the same size, and excellent heat insulation performance.
In advance, instrument-panel controls, including a single-dial air-conditioning control and a center-mounted digital combination meter, provide an advanced look and user-friendly command. The driving controls – such as the Push Button Start, parking switch, electronic shift lever, and driving mode selection – are distinguished by silver trim.
Despite the spaciousness of a family friendly midsize vehicle, the Prius v will deliver estimated EPA fuel economy ratings of 42 mpg city, 38 mpg highway and 40 mpg combined, the very best fuel economy ratings of any SUV, crossover, or wagon available on the market. It will also emit 66-percent fewer smog-forming emissions compared to average new vehicle.
Like the current generation Prius, the Prius v is a showcase of technology which will include many of the same standard features. Four driving modes (Normal, Power, Eco and EV) satisfy a number of road conditions and driver preferences. A Smart Key System with Push Button Start, a digital shift lever, Hill Start Assist Control (HAC), along with a back-up camera are standard. Available options include energy-efficient LED headlamps, Dynamic Radar Cruise Control with a Pre-Collision System (PCS), and Advanced Parking Guidance System.
For a high level of safety, you will find seven airbags, a high-strength cabin and an energy-absorbing body structure with impact beams, cross members and leg absorption pads. New driver and front-passenger seat design helps lessen possible whiplash injury during a collision.
Like all Toyota models, the Prius v will feature Toyota’s Star Safety System™ standard, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist. It also features the conventional Smart Stop Technology brake-override system.
Prius v will be among the first Toyotas using the Entune™ multimedia system. For the first time ever within an automobile, this new system leverages the cell phone to provide a richer in-vehicle experience with fully integrated and wireless upgradeable navigation, entertainment and information services.
Toyota Entune debuts the first-ever support for engaging mobile apps, such as Bing, OpenTable, and movietickets.com, along with accessing useful travel-related services, for example live weather, traffic, fuel information (location and value), stocks, news and sports.
Toyota Entune brings the largest choice of music possibilities to some vehicle, including iheartradio’s 750+ stations, Pandora’s personalized music, the driver’s personal songs from portable media players and iPods (via USB or Bluetooth audio streaming), and more than 170 stations from XM satellite radio.
Having a best-in-class, advanced conversational voice recognition system that helps the motive force to remain centered on the street, Toyota Entune eliminates the requirement to memorize thousands of voice commands and helps reduce driver distraction.
Entune will even allow for audio read-back and replay capabilities for texts, with the ability to respond by pre-set “Quick Reply Messages.”
Prius v will combine Entune with a standard Display Audio system rich with dynamic entertainment and communication features. The system will include HD Radio with iTunes tagging for future purchase; XM radio, weather, sports, stocks and local fuel pricing
hands-free phone and wireless audio; and full iPod integration including music and video.
A new evolution in hybrid vehicles with excellent cargo space and Prius’ heritage of environmental performance and fuel economy, the 2012 Prius v will go for sale in late summer 2011.
Prius c Concept: Small “city”-centric Hybrid Vehicle
As the current Prius has ushered hybrid technology into the mainstream, and the Prius v will provide the extra room and versatility for active families, compact shoppers are curious about an inferior hybrid at an entry price point with superior fuel economy. The Prius c Concept, with c representing a “city”-centric vehicle, appeals to young singles and couples who would like an eco-sensitive, high-mileage, fun-to-drive Prius.This dynamic vehicle with urban appeal will pursue outstanding fuel efficiency in a compact package, whilst providing a surprisingly spacious interior. It will include many advanced technology features, including some offered on the current Prius.
Prius c Concept is the inspiration for the next Prius family member which will arrived at market within the first 1 / 2 of 2012 since the most value-oriented hybrid in the U.S. market with the highest mileage of any “cordless” hybrid.
Prius Plug-In Vehicle: the Best of All possible worlds
Since its initial launch 10 years ago, one of the Prius’ main efficiencies has been a hybrid system using its own on-board recharging system that never needed to be plugged in to take people where they wanted to go. With the addition of new technology and shifts in the market, the Prius Plug-in Hybrid is the family member that is representative of the best of both worlds – the superior fuel economy of the Prius with added EV driving capability.
Depending on driving conditions, Prius Plug-in can be driven approximately 13 miles on battery power at accelerates to 60 mph. Its compact Lithium-ion battery provides less weight and a quicker recharging time, taking three hours on 110 volts and 1.7 hours on 220 volts. It could be “topped off” anytime having a convenient short charge.
After the EV power is depleted, the Plug-in performs as an economical third-generation Prius, the most fuel efficient midsize hybrid vehicle in the usa. Unlike pure EVs, it will likely be a seamless transition for consumers, with the only difference from a regular Prius is that it could be connected at convenient intervals.
Currently, more than 150 Lithium-ion-battery powered Prius Plug-ins are part of an exhibition enter in several U.S. cities. The program’s goal would be to demonstrate plug-in technology, educate and inform the general public, evaluate performance, and better view the benefits to future customers. This will help pave the way for an on-sale target within the first 1 / 2 of 2012.
The Plug-in is going to be initially offered in 14 West and East Coast states (Arizona, California, Connecticut, Maine, Maryland, Massachusetts, New Jersey, New York, Oregon, Rhode Island, Vermont, Washington, Virginia and Nh) where nearly 60 percent of all Prius models are sold. Availability in all remaining states will be a year later.
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