Lexus Exhibit Will Exude ‘Performance’ at Chicago Auto Show

While luxury reaches one’s heart of Lexus, the automaker will be revealing a little bit of its wild side in the 2011 Chicago Auto Show. Lexus will be packing plenty of performance in the 20,000-square-foot exhibit with displays focused on sporty accessorization and sheer, unbridled horsepower.
One of the numerous head-turning offerings in the Lexus exhibit is the inspirational and aspirational 552-horsepower V10 LFA supercar. Lexus began delivering the highly-anticipated 2012 LFA to U.S. customers last month. The new CT 200h will have a prominent place in the exhibit, encompassed in a “Darker Side of Green” interactive studio. The new CT 200h, the 5th hybrid within the Lexus lineup, achieves the posh segment’s best EPA-estimated combined gas mileage of 42 mpg. It is going for sale this March.
“For more than a decade, Americans have made Lexus the very best luxury brand in the country because of its refined sedans and SUVs, but there’s more to this company than meets the eye,” said Paul Rohovsky, National Manager of Events and Promotions at Lexus. “Lexus brings new excitement to the brand with vehicles like the LFA supercar and youthful CT 200h entry-luxury hybrid. Our F Sport accessories allow customers the opportunity to turn up the performance quotient on a number of vehicles.”
The Chicago Auto Show will mark the debut of the highly-modified Five Axis Project CT that proves that hybrids could be aggressive. This CT 200h is complemented with a Five Axis custom widebody conversion, JDSU “Dark Passage” paint, and custom black accents. It sits have less a TEIN Flex coilover suspension system and custom 19-inch FIVE:AD forged wheels. 5 Axis Project CT also includes a custom Ultrasuede EcoDesign interior, custom touchscreen interface center console and a Stoptech High Performance Big Brake Kit about the front. Standout vehicles from last year’s Specialty Equipment Market Association (SEMA) Show that may also be on display incorporate a customized LS600h L by VIP Auto Salon and a revamped RX 450h courtesy of tuner Paul Tolson, EST Styling.
Due to its popularity on the internet sites for example YouTube, Lexus includes a kiosk dedicated to the gravity-defying “Hard Way” television advertisement, featuring a crane and many Lexus vehicles linked in midair. Visitors will receive a chance to notice a video of the pain-staking preparation and engineering know-how that brought this much talked-aboutdestination for a life.