Albert Biermann, who heads product development at BMW's M operation.
"We need to get young people into our cars. The 135 is a great car already but also a good basis. Let's put it this way. Everything is on the radar, but some models get more focus than others.For now we are fine on the Sports Activity side with the X6 and X5."
We would rather focus on something on the opposite side of the range, doing maybe a smaller car. That way we get the younger customers in our cars."
Biermann
M is changing shifting its emphasis a little as it responds to the greening of global motoring, and shift which has already triggered BMW's decision to withdraw from Formula One racing at the end of the year.We will definitely bring emissions down a lot. The X6 M is a good first example. This is a big car, with all-wheel drive, and it is better in emissions than the M5 or the M6. And the best in the segment," . "But it's faster than the competition."
committed to the broader push by BMW. "This is us doing our part at BMW M to support the Efficient Dynamics strategy. We call it efficient M Dynamics.
"The next models that will come out you can expect a signficiantly lower emission level, but not compromising on performance. We are working on the next M5 and we are on the early stage of the next M3. And we are looking into many things."
So, what about hybrid and electric cars? "So far we got the most out of fuel, and in future we will get the most out of batteries. Everthing at its time. There is a time for hybrids and there will be a time for real electric cars.
"I would not say that there will be a hybrid M car or a full electric M car, but I'm not saying there won't be. But if it makes a true sports car then, yes. And if it's a technology that is affordable for the customer then you can expect us to come."
the dip is related more to the models than any customer drift away from the go-fast models. "Last year we had 24,000 units. But we are depending on the lifecycle of our models, so this year the M5 is one of the oldest models in our portfolio. And the M3 has had its peak."
"We are on a decreasing number this year. Last year, although we got hit like everyone else, we had our second-best year ever with BMW M. We definitely plan to grow, especially with the new models."
"We need to get young people into our cars. The 135 is a great car already but also a good basis. Let's put it this way. Everything is on the radar, but some models get more focus than others.For now we are fine on the Sports Activity side with the X6 and X5."
We would rather focus on something on the opposite side of the range, doing maybe a smaller car. That way we get the younger customers in our cars."
Biermann
M is changing shifting its emphasis a little as it responds to the greening of global motoring, and shift which has already triggered BMW's decision to withdraw from Formula One racing at the end of the year.We will definitely bring emissions down a lot. The X6 M is a good first example. This is a big car, with all-wheel drive, and it is better in emissions than the M5 or the M6. And the best in the segment," . "But it's faster than the competition."
committed to the broader push by BMW. "This is us doing our part at BMW M to support the Efficient Dynamics strategy. We call it efficient M Dynamics.
"The next models that will come out you can expect a signficiantly lower emission level, but not compromising on performance. We are working on the next M5 and we are on the early stage of the next M3. And we are looking into many things."
So, what about hybrid and electric cars? "So far we got the most out of fuel, and in future we will get the most out of batteries. Everthing at its time. There is a time for hybrids and there will be a time for real electric cars.
"I would not say that there will be a hybrid M car or a full electric M car, but I'm not saying there won't be. But if it makes a true sports car then, yes. And if it's a technology that is affordable for the customer then you can expect us to come."
the dip is related more to the models than any customer drift away from the go-fast models. "Last year we had 24,000 units. But we are depending on the lifecycle of our models, so this year the M5 is one of the oldest models in our portfolio. And the M3 has had its peak."
"We are on a decreasing number this year. Last year, although we got hit like everyone else, we had our second-best year ever with BMW M. We definitely plan to grow, especially with the new models."
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